The Smith Family: Let's Count
The Smith Family is an independent children's charity helping disadvantaged Australian children get the most out of their education. Let's Count – their early childhood mathematics program – was being promoted in schools and online, and needed a visual world. These illustrations were developed in a fun, childrens book-like style, and intend to show that maths is all around kids in their everyday lives.
Agency: Bashful
Creative Director: Tim Chenery